As Setuply’s resident sloth, I represent more than just the chill vibes (though I’ve got plenty of those). I’m here to share some thoughts on something I know a thing or two about: storytelling.
Storytelling isn’t just about sharing what you do—it’s about showing who you are. And what makes a story resonate? Personality. When you bring your true self to the story, everything clicks into place.
Let me show you how.
How Personality Brings Stories to Life
Stories stick with us because of the way they make us feel. Facts and figures are important for showing us why something matters and personality is what makes a story memorable. It’s the thing that can draw people in, create connections, and leave a lasting impression.
Because I bring a little bit of my charm into everything I do, you’re here. That’s the power of showing up as your authentic self.
Being True to Yourself
As a sloth, I’m not flashy or fast, and I don’t try to be. My focus is always on moving with care and intention. That’s what makes me a good storyteller and a great fit for Setuply.
Setuply takes the same approach—not by slowing things down, but by making every step intentional. We don’t rush through the details or overcomplicate things. Instead, we focus on precision and thoughtfulness, ensuring every transition is smooth and seamless.
By staying true to who we are, we help our customers do the same.
Adding Personality to Your Own Story
So how do you bring personality into your company’s story? Here’s a place to start:
- Define your brand’s voice: Take a moment to think about how your company would “sound” if it were a person. This helps ensure your personality comes through consistently.
- Showcase your values: Personality isn’t just about tone—it’s about what you stand for. Think about the values that guide your company and make them part of your story.
- Lean into your quirks: Don’t shy away from the things that make your company different—that’s where your personality really shines. Whether it’s a mascot, a bold design choice, or a signature way of doing things, let your quirks define your story.
So, if you’re working on telling your own story, my advice is simple: be yourself. Lean into your strengths, share what makes you unique, and let your personality guide the way.
Until next time, take it slow, stay intentional, and enjoy the journey!